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GlamVan - Mobile Beauty Salon Business Plan

GlamVan

Premium Mobile Beauty Salon Services
Comprehensive Business Plan

Business Contact Information

Company: GlamVan LLC
Location: Maadi, Cairo, Egypt
Phone: +20 1123456789
Email: support@GlamVan.eg

2.1 Executive Summary

Business Overview

GlamVan aims to transform how Egyptian women experience beauty services by bringing professional salon services directly to their homes. Our mobile beauty salon eliminates the need for clients to travel to salons, providing convenience and privacy. Through our branded vans equipped with professional tools and premium products, we offer complete beauty services including haircuts, styling, manicures, lash services, and makeup application.

Business Type

Limited Liability Company (LLC)

Industry

Mobile Beauty & Wellness Services

Target Market

Affluent women in Cairo's premium neighborhoods

Initial Jobs Created

4-6 positions initially, expanding to 10-15 within two years

Financial Overview

Total Investment

850,000 EGP

Working Capital

370,000 EGP

Total Start-up Capital

1,220,000 EGP

Partners' Investment

900,000 EGP

Core Services

Mobile Hair Services

Professional cuts, blowouts, coloring, and styling

Nail Services

Manicures, pedicures, gel polish, extensions

Lash Services

Lifting, classic, hybrid extensions

Makeup Application

Everyday glam, soirée, bridal packages

Target Customers

  • • Working women seeking convenience
  • • Mothers with young children
  • • Elderly clients with mobility issues
  • • Brides and wedding parties
  • • Women preferring privacy for religious or personal reasons

2.2 Business and Market

2.2.1 Description of the Business Idea

GlamVan introduces a revolutionary concept to Cairo's beauty industry - fully equipped mobile beauty salons that bring complete premium services directly to customers' doorsteps. Our specially designed vans contain all the equipment found in high-end salons, allowing our trained professionals to provide luxury treatments in the comfort and privacy of clients' homes.

This business model addresses several pain points: the time wasted in Cairo traffic traveling to salons, long waiting times even with appointments, and lack of privacy for women who prefer not to have beauty treatments in public spaces. By eliminating these inconveniences, we create a premium, personalized experience that saves our clients valuable time and enhances their comfort.

2.2.2 Description of the Market

Market Size

Egyptian beauty market valued at approximately 36 billion EGP with Cairo representing about one-third

Growth Rate

15-18% annually - rapidly expanding market

Target Areas

Zamalek, Maadi, Heliopolis, New Cairo, 6th of October City

Potential Customers

Approximately 300,000 potential customers in target areas

2.3 Vision & 2.4 Mission

Vision

Our vision is to transform how Egyptian women experience beauty services by bringing professional, convenient salon experiences directly to them. We aim to inspire a change in the beauty industry in Egypt, shifting from the traditional salon model to one that prioritizes customer convenience and privacy while maintaining the highest luxury standards.

Mission

We provide complete premium salon services to women in Cairo directly in their homes. Our mission is to save our clients' valuable time, enhance their comfort and privacy, and deliver exceptional beauty services using premium products and professionally trained staff. We are committed to creating personalized luxury experiences that exceed expectations and build lasting relationships with our clients.

2.5 SWOT Analysis

Strengths

  • Mobility and convenience
  • Personalized luxury service
  • Privacy for clients
  • Premium experience
  • Professionally trained staff
  • Time-saving solution
  • High-end equipment and products

Weaknesses

  • Higher operational costs
  • Limited number of clients per day
  • Equipment transportation challenges
  • Initial brand recognition challenges
  • Dependency on reliable transportation
  • Higher service prices

Opportunities

  • Growing affluent middle class
  • Increasing women in workforce
  • Rising social media influence
  • Untapped market for premium mobile services
  • Expansion to additional cities
  • Luxury product line development

Threats

  • Traditional high-end salon competition
  • Economic fluctuations affecting luxury spending
  • Potential regulatory challenges
  • Fuel price increases
  • Traffic congestion affecting scheduling

2.6 Customer Segmentation

High-Income Professional Women

Age: 25-45
Income: 15,000+ EGP monthly
Profile: Career-focused, value time efficiency, appearance-conscious, willing to pay premium for convenience

Affluent Mothers

Age: 25-40
Location: Family-oriented upscale neighborhoods
Profile: Struggle to find childcare for salon visits, value luxury and convenience

Premium Brides & Wedding Parties

Age: 20-40
Location: Citywide
Profile: Seek luxury experience, value privacy and convenience for special events

Privacy-Preferring Women

Age: 18-60
Location: Conservative upscale neighborhoods
Profile: Religiously observant, modest, prefer female-only luxury environments

Elderly/Mobility-Challenged Clients

Age: 60+
Location: Various upscale neighborhoods
Profile: Difficulty traveling, value comfort and personalized luxury attention

Expatriate Women

Age: 25-60
Location: Expatriate communities
Profile: Accustomed to premium international services, willing to pay for quality

2.7 Marketing Plan - Services & Pricing

Service Offerings

Hair Services

  • Hair cuts 700 EGP
  • Blowouts 500 EGP
  • Hair dye/coloring 3,500 EGP

Nail Services

  • Manicure/Pedicure 400 EGP
  • Gel Polish 600 EGP
  • Hard Gel Extensions 1,200 EGP

Lash Services

  • Lash Lifting 1,000 EGP
  • Classic Lashes 1,500 EGP
  • Hybrid Lashes 1,800 EGP

Makeup Services

  • Everyday Glam 700 EGP
  • Soirée Makeup 2,000 EGP

Special Packages

  • Premium Bridal Package 22,000 EGP
  • Mother-daughter luxury package
  • Corporate office executive group services

2.8 Pricing Strategy

Price Level Customer Willing to Pay Competitor's Price Our Prices
Highest 2,500 EGP 3,000 EGP 2,200 EGP
Average 1,200 EGP 1,000 EGP 1,100 EGP
Lowest 700 EGP 500 EGP 600 EGP

2.9 Marketing Plan - Place & 2.10 Promotion

Place Strategy

Our physical "place" is mobile by design. We will operate 2 fully equipped and branded luxury vans that serve as our moving premium salons, carrying all necessary high-end equipment and supplies to provide services in clients' homes.

We'll maintain a small administrative office in Maadi to serve as our headquarters for team meetings, training, inventory storage, and business operations. This central location allows us easy access to our initial service areas: Zamalek, Maadi, Heliopolis, New Cairo, and 6th of October City.

Promotion Strategy (Updated with 30% Increase)

Channel Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Social Media 6,500 6,500 3,900 3,900 3,900 3,900 3,900 6,500 6,500 3,900 3,900 3,900 57,200
Influencer Partnerships 13,000 6,500 6,500 2,600 2,600 2,600 2,600 6,500 6,500 2,600 2,600 13,000 67,600
Print Materials 6,500 2,600 2,600 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 2,600 24,700
Demonstration Events 6,500 6,500 3,900 3,900 3,900 3,900 3,900 3,900 3,900 3,900 3,900 6,500 54,600
Total 32,500 22,100 16,900 11,700 11,700 11,700 11,700 18,200 18,200 11,700 11,700 26,000 204,100

2.11 Legal Form

Limited Liability Company (LLC)

The legal form of the business will be a Limited Liability Company (LLC) or "Sharikat that Masouliyah Mahdoudah" in Egypt.

Why This Legal Form Was Selected:

  • Protection of personal assets for all partners
  • Clear structure for division of ownership among multiple partners
  • Professional credibility in the marketplace
  • Easier access to financing options
  • Clear framework for future expansion
  • Tax advantages compared to other business structures

Registration Cost

5,000-10,000 EGP

Processing Time

2-3 weeks with legal assistance

2.13 Start-up Capital

Category Item Amount (EGP)
INVESTMENT Beauty equipment 100,000
Mobile kits and cases 30,000
2 Vans (used, with modifications) 700,000
Electronic payment systems 20,000
Total Investment 850,000
WORKING CAPITAL (6 months) Staff salaries 150,000
Products and supplies 60,000
Fuel and transportation 30,000
Marketing 60,000
Rent for small office 40,000
Miscellaneous expenses 30,000
Total Working Capital 370,000
TOTAL START-UP CAPITAL 1,220,000

2.14 Source of Start-up Capital

Type Source Conditions Amount (EGP)
Equity Capital Partners 150,000 EGP from each partner (6) with 0% interest 900,000
Family Loan Family 3-year family loan with 0% interest rate 100,000
Bank Loan Banque Misr 5-year small business loan at 14% interest rate 120,000
Total 1,220,000

2.15 Organization and Staff

# Position Tasks, Responsibilities and Qualifications
1Managing PartnerOverall strategy, vision, and business development
2Finance PartnerFinancial management, accounting, and budgeting
3Marketing PartnerCustomer acquisition, brand development, and promotion
4Operations PartnerService quality, logistics, and day-to-day operations
5Hair Services LeadTechnical expertise in hair services, staff training
6Nails & Lashes LeadTechnical expertise in nail and lash services, staff training
7Beautician (Hair/Makeup)Professional hair services and makeup application
8Beautician (Nails/Lashes)Professional nail and lash services
9Driver/AssistantSafe transportation, equipment setup and breakdown
10Driver/AssistantSafe transportation, equipment setup and breakdown
11Customer Service RepBooking management, client relations, and follow-up

2.16.1 Business Model Canvas

Key Partners

  • Premium beauty product suppliers
  • Van maintenance services
  • Beauty academies for staffing
  • Wedding planners
  • Corporate HR departments

Key Activities

  • Premium mobile beauty services
  • Customer booking management
  • Staff training
  • Quality control
  • Marketing and social media

Key Resources

  • Mobile salon vans
  • Professional beauty equipment
  • Skilled beauticians
  • Booking software
  • Premium beauty products

Value Propositions

  • Convenience (service at home)
  • Time-saving
  • Privacy
  • Premium luxury experience
  • Professionally trained staff
  • Personalized service
  • High-end products

Customer Relationships

  • Personalized consultations
  • Loyalty program
  • Follow-up calls
  • Social media engagement
  • Feedback system

Channels

  • Mobile app and website
  • Social media platforms
  • Direct phone bookings
  • Branded vans
  • Partnerships and referrals

Customer Segments

  • High-income working women
  • Affluent mothers
  • Premium brides and wedding parties
  • Women preferring privacy
  • Elderly/mobility-challenged with means
  • Expatriate women

Cost Structure

  • Staff salaries
  • Van maintenance and fuel
  • Premium beauty supplies
  • Marketing and promotion
  • Office rent
  • Insurance and licensing

Revenue Streams

  • Premium beauty services
  • Luxury package deals
  • High-end bridal packages
  • Corporate contracts
  • Premium product sales
  • Service subscriptions

2.16.2 Monthly Staff Cost (Updated with 30% Increase)

Position Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
All Staff Combined 103,090 103,090 103,090 103,090 113,490 117,390 117,390 117,390 121,940 121,940 121,940 121,953

Note: This includes salaries and medical insurance for all staff positions including 6 partners, beauticians, drivers, and customer service representative.

2.17 Expected Revenue

Service Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Hair Services 35,000 38,500 42,000 45,500 49,000 56,000 59,500 63,000 66,500 70,000 73,500 77,000
Nail Services 29,250 32,500 35,750 39,000 42,250 48,750 52,000 55,250 58,500 61,750 65,000 68,250
Lash Services 28,000 35,000 42,000 44,800 49,000 56,000 58,800 63,000 67,200 70,000 72,800 77,000
Makeup Services 30,000 36,000 42,000 45,600 50,400 57,600 62,400 66,000 69,600 72,000 74,400 78,000
Bridal Packages 44,000 66,000 88,000 88,000 110,000 132,000 154,000 176,000 176,000 154,000 132,000 176,000
Total Revenue 166,250 208,000 249,750 262,900 300,650 350,350 386,700 423,250 437,800 427,750 417,700 476,250

2.18 Expected Expenses (Updated with 30% Increase)

Expense Category Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Marketing 32,500 22,100 16,900 11,700 11,700 11,700 11,700 18,200 18,200 11,700 11,700 26,000
Operational Expenses* 44,850 50,050 56,550 60,450 67,990 74,490 80,990 88,400 92,300 97,110 101,010 104,910
Updated Salaries 103,090 103,090 103,090 103,090 113,490 117,390 117,390 117,390 121,940 121,940 121,940 121,953
Total Expenses 180,440 175,240 176,540 175,240 193,180 203,580 210,080 223,990 232,440 230,750 234,650 252,863

*Operational Expenses include: Supplies, Utilities, Office Rent, Fuel, Van Maintenance (all increased by 30%)

2.19 Expected Income Statement (Updated)

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total Revenue 166,250 208,000 249,750 262,900 300,650 350,350 386,700 423,250 437,800 427,750 417,700 476,250
Total Expenses 180,440 175,240 176,540 175,240 193,180 203,580 210,080 223,990 232,440 230,750 234,650 252,863
Net Income (14,190) 32,760 73,210 87,660 107,470 146,770 176,620 199,260 205,360 197,000 183,050 223,387

Key Financial Insights

With the updated costs (30% increase in salaries, marketing, and expenses), the business shows a small loss in the first month but quickly becomes profitable from month 2 onwards. The annual net profit is projected to be approximately 1,618,357 EGP with strong growth throughout the year.

2.20 Profit Margin (Updated)

Month 1 2 3 4 5 6 7 8 9 10 11 12
Total Sales 166,250 208,000 249,750 262,900 300,650 350,350 386,700 423,250 437,800 427,750 417,700 476,250
Net Income (14,190) 32,760 73,210 87,660 107,470 146,770 176,620 199,260 205,360 197,000 183,050 223,387
Profit Margin -8.5% 15.7% 29.3% 33.3% 35.7% 41.9% 45.7% 47.1% 46.9% 46.0% 43.8% 46.9%

2.22 Opening Balance Sheet

GlamVan - Opening Balance Sheet
ASSETS
Current Assets
Cash 370,000
Inventory (Beauty supplies) 30,000
Pre-paid expenses 20,000
Total Current Assets 420,000
Fixed Assets
Vehicles (2 vans) 700,000
Beauty equipment 100,000
Electronic payment systems 20,000
Mobile kits and cases 30,000
Less: Accumulated depreciation 0
Total Fixed Assets 850,000
TOTAL ASSETS 1,270,000
LIABILITIES & EQUITY
Current Liabilities
Accounts payable 20,000
Short-term portion of loans 30,000
Total Current Liabilities 50,000
Long-Term Liabilities
Family loan 100,000
Bank loan 120,000
Total Long-Term Liabilities 220,000
Owner's Equity
Partners' capital contributions 900,000
Retained earnings 0
Total Equity 900,000
TOTAL LIABILITIES & EQUITY 1,220,000

Business Plan Summary

GlamVan represents a revolutionary approach to beauty services in Cairo, combining luxury, convenience, and privacy. With updated financial projections reflecting a 30% increase in operational costs, the business remains highly profitable with strong growth potential.

Break-even Month

Month 2

Annual Revenue Projection

4,106,350 EGP

Annual Net Profit

1,618,357 EGP

Average Profit Margin

39.4%

GlamVan - Transforming Beauty Services in Egypt

Bringing luxury salon experiences directly to your doorstep

Contact us: info@GlamVan.eg | +20 1123456789